So you want to write compelling creative content? You want your copy to touch the very core of your audience?
You want to communicate masterfully?
Fantastic! Then you must, no scrap of content withstanding, run everything you write through The DIC Test – DO I CARE?
Have you ever written something that moves you to tears? Do you know what it’s like to craft a sentence that sends shivers down your arms and tingles through your spine? I’m sure you do, but chances are you need to do more of it.
The DIC Test is your gatekeeper, because, if your content doesn’t MOVE you, it sure as hell isn’t going to stir something in your reader.
Without emotion, the connection goes cold. Let your writing leave you gasping in wonder; let your core message drive you.
Emotion goes a long way, use it.