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The Power of Emotionally Centered Messaging
Some would say there’s no room for emotion in business. Remember this credo, it’s not personal, it’s business? Yet, for most of us, business is intensely personal. In fact, if we didn’t want it to be personal, we’d probably all be happy as corporate drones, punching...
Biz Communication for Humans
Business is changing. Commerce is changing. The way people relate to each other is changing, and what they expect out of their business relationships is absolutely changing. More and more people expect transparency, they crave authenticity. They want emotion and...
Communicating From Your Creative Center
What the hell is a creative center and how do I communicate from it? Good question. Lucky you’re here. Your creative center is the core of you, the nexus of your brilliance, the wholeness of who you are, and the beauty of your presence on this planet. It is the hub...
On Profanity
I’m not a prolific profanity user, but I will drop an f-bomb, a shit, a damn, or whatever I feel supports the writing, the overall message, and the spirit of a piece. I’m not afraid of colorful language. But that doesn’t exclude me from my fair share of backlash...
Marketing for People Who Hate Marketing
I’ll be the first to admit it; I hate most marketing. Really. I do. Here’s the good news, you don’t have to market your business in any way that doesn’t feel good to you. My business is proof of that. Marketing is simply articulating and communicating helpful things...
The Art of Storytelling for Business
As humans, storytelling is our favorite way to communicate. We lap up a good story like a golden retriever at the water bowl after a long run. Stories can create solid connection between you and your people, if they’re told well. Sadly, most aren’t. They’re long,...
Do I Care?
So you want to write compelling creative content? You want your copy to touch the very core of your audience? You want to communicate masterfully? Fantastic! Then you must, no scrap of content withstanding, run everything you write through The DIC Test - DO I CARE?...
The Edit – Your Communication Savior
Darlings, writing, especially great writing, is more about the edit than the draft. In the edit, lies gold. See, there are two personalities in the writing room - the writer and the editor. Don’t let them both sit down to the table at the same time. Write first. Get...
Put Your Inner Child On Payroll
On my desk, nestled amongst items of great joy - crystals, candles, a beautifully decorated matchbook - is a photograph of myself at age three or so. I’m dressed as a clown for Halloween - nothing fancy, just some striped pajamas, red rubber boots, two rosy cheeks, a...
Slow It Down
Caught behind a man, full grown, sending his parents, hard lived and wide eyed, down the gate line at LAX, I paused to watch. The father, small, thin, and slightly bowlegged, carried two overstuffed canvas satchels, while the mother, short, round, and bewildered,...
Clarity Begets Confidence
It’s tough to feel confident if you can’t string together a coherent sentence that describes what you do, or how you help, or why you’re on this big beautiful spinning ball of fire, water, and gas (I think we all occasionally stumble over that last one). But if you...
Gratitude Playground
For years I’ve said love is a superpower, and, without doubt, it is. But, if you want to make instantaneous transmorphic change, flash quick and astounding-like - you’ve got another superpower at the ready, just itching to be used by you. It works faster than love....
The First Step to Finding Your Message
I can’t tell you how many people ask, “But Ash, how do you begin to find or refine your message? Where do you start?” Start with your core values. Many people haven’t taken the time to define them, but without having clarity on your core values your message will lack...
Make Love to Your Life
Treat your life as you would the most delicious lover you have ever known. Look at it through the lens of love. Let your gaze graze over its every detail. Settle your eyes in adoration on each tiny element. Touch everything. Feel it. Bask in the beauty of being...
Mission, Vision, & Values
I’ve just returned from an event that I’ve been looking forward to for most of this year. An event I knew I need to attend, but at the same turn, had no idea why exactly. But, since I am queen of following my intuition and not needing the why to spell itself out for...
Asking for Directions
“Let your true self flow where it wants to go.” –Deepak Chopra The other morning I was meditating with Deepak, and he said, Let your true self flow where it wants to go. I stopped the recording right there to write it down before I sunk into meditative bliss and a...
Raise the Bar
Elevate yourself. Expect more. Raise the bar. Require more harmony in your life, know more joy. Seek the good, find it. Feel the pain of growth, grow anyway. Demand to be better. To know more. To understand more. To love more, to live more. Raise the bar for yourself....
Creativity: The True Story
Creativity is a piece of imagination made real. It’s making something physical from a collection of thoughts. Creativity is where the rainbows of life play. They come together in a swirling mist and land on you, color by color, inviting you to weave their inspiration...
How to Shift into Service
What does it really mean to be in service? You hear it a lot these days, maybe even from me. I often talk about how my business shifted when I understood (and applied) what it meant to come from a place of service, instead of a place of need. It was the lynchpin of my...
My Surprising Answer to a Common Question
Yesterday, during an interview with Kylie Menz of My Lifestyle Show, she asked me a question (as interviewers often do) and my response surprised the socks off of me. Last year, I assure you, the answer would have been different. The question? What do you love most...