The Ruins Of Expectations

The Ruins Of Expectations Driving an hour and a half into a rain cloud isn’t what we’d planned. But circumstances don’t always match our projection of them. Ascending the road into the forest preserve, the rain comes in waves – a sheet passes over my truck,...

The Art of Storytelling for Business

As humans, storytelling is our favorite way to communicate. We lap up a good story like a golden retriever at the water bowl after a long run. Stories can create solid connection between you and your people, if they’re told well. Sadly, most aren’t. They’re long,...

Do I Care?

So you want to write compelling creative content? You want your copy to touch the very core of your audience? You want to communicate masterfully? Fantastic! Then you must, no scrap of content withstanding, run everything you write through The DIC Test – DO I...