My Personal Development Sea Change

I lay on the floor, cheek pressed to the scratchy wool carpet, ears glued to the voice coming from my phone and fighting the urge to get up and do something. But that still small voice soothed my guilt, my need for action, and I found my finger tap tap tapping to the...

The Ruins Of Expectations

Driving an hour and a half into a rain cloud isn’t what we’d planned. But circumstances don’t always match our projection of them. Ascending the road into the forest preserve, the rain comes in waves – a sheet passes over my truck, followed by a light drizzle...

The Art of Storytelling for Business

As humans, storytelling is our favorite way to communicate. We lap up a good story like a golden retriever at the water bowl after a long run. Stories can create solid connection between you and your people, if they’re told well. Sadly, most aren’t. They’re long,...

Do I Care?

So you want to write compelling creative content? You want your copy to touch the very core of your audience? You want to communicate masterfully? Fantastic! Then you must, no scrap of content withstanding, run everything you write through The DIC Test – DO I...