Creativity, Expression, Let's Get Real, Messaging, Story Time
So you want to write compelling creative content? You want your copy to touch the very core of your audience? You want to communicate masterfully? Fantastic! Then you must, no scrap of content withstanding, run everything you write through The DIC Test – DO I...
Entrepreneurship, Let's Get Real, Messaging, Story Time
Darlings, writing, especially great writing, is more about the edit than the draft. In the edit, lies gold. See, there are two personalities in the writing room – the writer and the editor. Don’t let them both sit down to the table at the same time. Write first....
Confidence, Creativity, Entrepreneurship, Messaging, Success
It’s tough to feel confident if you can’t string together a coherent sentence that describes what you do, or how you help, or why you’re on this big beautiful spinning ball of fire, water, and gas (I think we all occasionally stumble over that last one). But if you...
Confidence, Entrepreneurship, Expression, Messaging
I can’t tell you how many people ask, “But Ash, how do you begin to find or refine your message? Where do you start?” Start with your core values. Many people haven’t taken the time to define them, but without having clarity on your core values your message will lack...
Entrepreneurship, Expression, Let's Get Real, Messaging
Now, before you go into an outrage over that quasi-controversial title, let me explain. Today’s post is about industry jargon and why, if I could, I’d toss the word ‘authenticity’ into the trash. Not because being authentic isn’t valuable; it’s the most valuable thing...
Creativity, Messaging, Story Time
Seriously, this one tool, if used properly, can make you more money than all the other time management, task management, image creation station, silver bullet tools on the interwebs combined. I’m happy to be typing this to you because speaking the name gives me a lisp...
