Business is changing. Commerce is changing. The way people relate to each other is changing, and what they expect out of their business relationships is absolutely changing.
More and more people expect transparency, they crave authenticity. They want emotion and personality and relationship – the bona fide kind.
They want to see you as a human being, with human stories, and human tendencies.
Which is to say, they want to see themselves in you.
Done are the days of the corporate veil (unless you are in corporate then I’m sorry to say that those days are still running hot, but even corporate is changing…albeit slowly). But, for the small business owner and the solopreneur – separation and segregation, the brand mullet if you will, is done.
The best thing you can do for yourself and your business is to be human in your communication.
Stop censoring yourself. Trust your value, follow your instinct.
Because you are, after all, human – show it.