Hi! I’m Ash or Ashley, depends on who’s calling. But, by either name, here I am—badass with a tender heart: a heart so big and wide that sometimes is scares me, which is when I remind myself that there is nothing too much for me to handle, and it is safe to feel all the feelings.

I truly believe that unfettered entrepreneurial voices are needed more than ever.

I envision a world of self-expressed, service-driven badasses who unabashedly share their light.

I approach messaging from the inside-out and words are how I help people to access themselves, their mission, and their connection with others.

Seeking, seeing, creating and expressing are not always easy, but they are required to living a fulfilling life, and the good news is, you won’t break—you’ll bloom.

As sturdy as a three legged stool, there are three things I KNOW to be true:

You are loved

Your voice is meant to be expressed

There is so much potential in each one of us that it is nothing short of pure f*cking magic.

As sturdy as a three-legged stool, there are three things I KNOW to be true:

You are loved.

Your voice is meant to be heard.

There is so much potential in each one of us that it is nothing short of pure f*cking magic.


I’ve been a professional writer and mentor (as in full-time funded) since 2012. In the past 5 years, I’ve worked with over 100 clients on translating the whirl of inspiration and talent tornadoing through their minds into words that make sense to both themselves and the world.

I specialize in facilitating that sigh of relief which only comes from the pure recognition of a soul seeing itself. It is beautiful.

My task in this life is guiding people to know and express themselves so that they may better serve and be heard in the world, and I am honored to carry it.

I often work with people who identify as natural writers and teach them to wield their pen with greater clarity and heft.



You having power over your words, a clear knowing of your message, and the ability to rise up and meet your audience is the foundation of everything I teach—I could not love it more.


My life has been a series of unconventional choices—expansion over safety every damn time. Whoosh, not easy, my friend. Not easy, but very worthwhile.

As such, I’ve learned how to bring courage, bravery and boldness into my daily life—something everyone I’ve encountered craves (to varying degrees).

I believe our unfettered spirits throw a party every time we choose to dive off the ledge into love, truth, growth and experience—a freefall that often requires courage.

So I made a couple things to help you access your brave.

The Brave Archetype Quiz reveals how you navigate that ledge—your strengths, your barriers and what you specifically can do to overcome them. 2,000+ people have taken the quiz, you too?

From the Brave Quiz, grew The Courage Chart. It guides you to identify your desires and put practices into place to not only achieve them, but do so in a way that supports your core values and harmonizes with your soul. It’ll completely shift the way you approach accomplishment.

I LOVE more than anything to create, and many of those creations end up as tools and resources to make the things you create—whether that’s your writing or your life—better and more filled with ease

Since courage is one of my core values, the tone permeates everything I make. So if you dig courage and fun, you’ll like these.


(who calls it that these days?)

Although, I’ve written for publications across the internet like Huffpo, Elephant Journal and Stratejoy, the majority of my creative focus goes to writing Love, Sunday—my weekly column to this wilderness’ readers, the contents of which may or may not show up elsewhere.

I write about life—navigating it in all its gritty glory—joy, expression and doing it your way. “Your emails are the only ones I read consistently” is something I hear a lot. You can join us, I’d love to have you.


(for the detail lovers)

I was born and raised on the Big Island of Hawaii, but I’m a traveler and have spent as much time off island as on.

I’ve lived in the high desert of California, the flatlands of Michigan, the frenetic fabric of Los Angeles, the breathtaking beauty of Patagonia and currently reside in Mid-Pac Paradise. Pieces of every place I’ve experienced have lodged themselves into that soft space from which creativity comes, influencing everything I do.

Experience, that lusty lady, and I are old friends.

I’ve been an actress, an engineer, an architect, a construction bootlicker, a graphic designer, a web designer, a real estate investor, a journalist, a copywriter, a messaging mentor and always a believer in following your joy.

Some call it career A.D.D – I call it dream discovery.

I’ve built successful businesses, and I’ve failed.

My graphic design business gave me my first taste of real freedom—living alone, a walkabout in South America and the ability to move to Argentina. It taught me how to see the desires of others and give them form. I shuttered it when I found writing.

My writing and mentoring business brought me home to Hawaii, to myself and to my purpose. It made me more money than I needed and gave me the freedom to surf whenever there were waves. It has positively impacted and given voice to hundreds of business owners. Once, I tried to close it, but there’s no relinquishing what you’re here to do, so instead I expanded it to include everything (which is what you’re seeing now) and it feels whole.

One time, in between those successes, I epically and expensively failed. Turns out doing something just for the money is never a good idea.

Even though I’ve experienced moments riddled with fear and shaky shuffles forward, I have never once regretted a decision to change direction, explore, and dive into the depth of unknown.

I don’t know where I’d be if I’d chosen the safe path—probably stuck in a construction trailer from pre-dawn till dark, fighting my misery and making a shitton of money that I never had time to enjoy.

Thankfully my reality is quite different.

Today I live in Kona, Hawaii (my hometown), in a house straight off my vision board, with my hunky woodworker boyfriend, minutes away from the surf and my parents (whom I adore).

I spend my time writing, mentoring, loving and adventuring outside every day that I choose. I travel often and revel in seeing the world.

None of which would be possible had a chosen the road more traveled.

So, battle-scared and beaming, I’m here to tell you that, if you choose to cut your own path—machete and temerity in hand—your future is lookin’ bright.

Love and Courage,

P.S. If you want to see more, you can! Take the Brave Quiz, subscribe to Love, Sunday, or check out my writing services.

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